Tech and Marketing=Apple

I know it is a topic that is discussed and written about a lot, but I think there is a reason for that. Apple is really an extraordinary company, for so many reasons. What really amazes me about them is not the product or the technology they sell. MAC vs. PC, that debate is for a different time. I do not think there is anyone that can really claim that the original iPod, or the first 5 generation iPods for that matter (as opposed to the touch and the IPhone), were the best MP3 players on the market.  They weren’t! Yet they managed to sell 150 million iPods worldwide as of September 2007.

So how do they do it? It is very simple, their marketing abilities are unparalleled in the market. I recently read an article all about Apple’s “Marketing Machine” that left me absolutely stunned at how fundamentally different two huge corporations like Microsoft and Apple can be. Just one example that is mentioned in the article is the fact that when driving to one of Steve Jobs’ keynotes, you can notice all the billboards and buses have the current Apple products on them, and within a matter of seconds from the announcement of a new product, all that changes! The site is up and running with the new products, the store is already selling whatever it is Steve Jobs announced just minutes before, and the employees are even wearing new T-shirts. It is all just so smooth and near perfection.

Apple is the perfect example of superior marketing, merged with absolutely stunning and nearly flawless technology. They do however, need to do a little work on lowering their prices.

-Hillel

Instant Gratification

I recently installed an external hard drive for my dad. When connecting it to the PC, I realized that some of his USB ports were 1.0 and some were 2.0. I conducted a little test to see if the difference is really that noticeable. The USB 1.0 was painfully slow to the point that I could not even let it complete the transfer, I had to disconnect it and reconnect it to the USB 2.0 port, where the speed was blazing fast.

Well good news, USB 3.0 was recently announced. The speeds that USB 3.0 support are nothing short of astounding. If USB 2.0 supports 480 Mbps, USB 3.0 supports ten times that. It can transfer (are you sitting down?)  27 GBs in 70 seconds. In the digital age in which we live, this will make things so much easier. Just the thought of backing up my whole PC in a few minutes as opposed to today’s few hours, makes me want to go out and exchange all my “old” USB 2.0 gadgets.

Now all I need to do is figure how to explain the importance of this “upgrade” to my wife. Any ideas?

-Hillel

Don

HTC’s Android Dream – Spy Pics

Hey,

All the rumors regarding the HTC Dream are starting to materialize, as more and more pictures are starting to leak out. I am very excited about this phone, can’t wait to see the pricing.

Gnight

Aryeh

Ubiquity – Understanding Language

When you’re on a website and you want to email the URL to a friend, why does it take so many steps? You need to copy the address, open Gmail, paste the address, add the name, and send. Alternatively, if I want to add a meeting to my calendar, I have to open Google Calendar, add an event etc.  Come on! We are in 2008, there has to be an easier way.

Ubiquity is the answer, its brand new from from Mozilla Labs. The technology uses open APIs to create a really easy-to-use command program. The shortcut keys are really amazing and very intuitive. It provides you with a set of commands, that when typed, activate certain actions that would have generally taken many more steps.

For example I could type “email this page to Steve” and my Gmail opens with a link in the body, and Steve’s email address in the to field.

Another example is, if I want to search for something or get directions to somewhere on Google Maps, you can type “map my home address to the location” and then email it by writing ” email this to Me.”

The best part is that you can easily customize the commands and shortcut keys to fit your needs.

So take a look at the movie below to better understand what I am rambling about.

Try it and let me know what you think.

Aryeh

more about “About Ubiquity“, posted with vodpod

Android App Store

Hey,
Things have been a bit crazy around here, so this is going to be short. Following our recent discussions on cellphone software, I just read on TechCrunch that Android is coming out with their own app store.

My thoughts:

1. I think competition is very important because it will increase the quality of the apps.

2. I am pro the open sourced software, and I can’t wait to see what they have to offer.

3. It will be very interesting to see if they charge for the apps.

What do you think? Are you going to use Android?

Have a good one

Aryeh