More thoughts on Microsoft’s Marketing

22 08 2008

In my previous post about Microsoft’s attempt to copy Mac’s add campaign, my point was that they are just lame, but I am going to build on that point to include that Microsoft is totally failing in their attempts to use social marketing. Today, where social marketing is where it is at, one of the largest companies in the world still cant tie their shoelaces. One of the great things about social marketing is that its cheap and effective, if used correctly. Microsoft, on the other hand, would rather spend 300 million dollars on big celebrities to probably make some stupid TV commercials that will draw some attention but are really pathetic. You are one of the most powerful companies in the world and you need Seinfeld, Sarah Silverman, Willie Nelson, Travis Pastrana, Matthew McConaughey, Ralph Nader, Rob Corddry, Stephen Colbert (and even the late Bernie Mac is being considered for the ad) to do your marketing for you?

Get some creativity Microsoft, come on, any idiot can pay 300 million dollars and make an ad. Stop following, and innovate or else the next generation of young Americans who already hate your company will continue to buy other products.

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