On Board-On The Ground

1 09 2008

Breaking away a little from the tech side of the blog and onto the marketing. I just came across this company called Jumbohostel, who have taken a plane and turned it into a hostel.

The jumbo, which was built in 1976 was in serious need of repair after its company went bankrupt in 2002.

” I was getting ready to expand my hostel business in 2006 when I heard about an old wreck of an aircraft for sale at Arlanda. Since I had for a long time wanted to establish my business at Arlanda, I didn’t hesitate for a second when this opportunity struck”, Oscar Diös explains.

Oscar Diös previously owned and ran the hostel Uppsala Vandrarhem och Hotel.

In December 2007, Oscar received the permits to move his hotel to the entrance of the Arlanda airport, and in January 2008 the plane was moved to its construction site gutted, and the work began. The plane/hostel is expected to be ready by next summer.

I think that this is definitely going to be a major attraction to this noname place in Sweden. It should surely draw plenty of free press because it’s a great story that includes real innovation.

Here are some pictures of the concept design.

– Aryeh

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