Very Mixed Feelings: Intel vs. Motorola

20 10 2008

Over the last few days, things seemed to have slowed down a little in the cellular world. I really did not come across any huge industry news when going through my daily blog routine, which by the way includes the following blogs/sites:

Only two pieces of news struck me as blog worthy, one because of its beauty and innovation, while the other, for the exact opposite reason.

Let’s start with the new Intel Mobile Internet Device (MID). It does not have a real keyboard and its specs are too weak for it to be a laptop. However, it is not small enough to be a phone, it seems to be in a category of its own, the category of MIDs.

This device looks pretty cool to me, kinda like a stretched out iPhone. There are not that many specs available, but the video of the thing definitely does a good job marketing the concept.

On the flip side of things, Motorola (wait, who?) is trying to get into the touch screen game. Except they are not doing a very good job, in my opinion. I don’t know what happened to the cellular giant of the first few years of the 21st century, but it seems that after the Razr (I do not mean that with any sort of sarcasm, I remember the first time I laid hands on a Razr, I was wowed!), they disappeared completely. Yea, they make an announcement here and there, but it is not for no reason, that I have not mentioned the word Motorola on this blog until now.

Anyway, Motorola announced their new handset, what they call the Crave. Seems like a cool name for a phone, right? Well maybe the name is cool, but the phone is far from it.

Besides its obvious ugliness, the specs are outright boring. 2.8 inch touchscreen (not quite there), 2 MP camera with no flash (I am falling asleep writing this), 138 MB internal memory (didn’t Bill Gates once say a few MBs will be enough?), and, are you ready for the big feature? Bluetooth!  OK, I am exaggerating a little, it also has GPS, but all in all this phone does nothing for me.

I am sure Motorola will sell a few of these devices, but I have one major question about this phone. OK, so it is a little on the boring side, and not the most attractive of handsets, fine, I can handle that. The only thing I really don’t get here is, why would Motorola cover the touch screen display with an external plastic cover? Isn’t the point of a full touch screen the ease of accessibility? Why would one want to have to lift a piece of plastic every time one wants to access the very feature that is supposed to make the phone somewhat modern? Anyone, anyone?

If you are still reading this post, maybe you are a lover of Motorola, then you can watch the video of the crave below.

To sum things up, I would have expected the Intel MID and the Motorola Crave to have been announced in different times (the MID in 2020 and the Crave in 1999), with at least a 20 year gap between them, and not in the same week. Seems like Motorola is going to have to work just a little harder.

Oh, and while I am giving Motorola some advice, I have 3 words for them: STOP MAKING RAZRS. I don’t care that they still sell, it has been too long to continue selling a phone that’s only appeal is the fact that it is slim, too long!


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One response

27 10 2008
The Motorola Aura Costs How Much? « Tech N’ Marketing

[…] seems to be attempting to get back in the game, but just like last time, they are doing it all wrong. Motorola released the new Motorola Aura (at least […]

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