Steve Jobs Vs. Tech N’ Marketing

9 12 2008

Hi All,

A few days ago Hillel posted about the new Apple headphones, and we got many people responding to his blog post. One of the responses was a post by a gentleman named Brian. Here is his comment:

Author : Brian (IP: **********)
E-mail : ************@mac.com
URL    :
Whois  : ********
Comment:
Sorry, this is complete FUD.  Just as Roger noted above, check out the various other in-ear buds out there and you’ll find they are all above $79. Anything less than that is in another class of quality.

Why are you blaming Apple for this?  I guess the secret is out. Apple is working with vendors to price fix all ear bud systems, oh wait, they weren’t the first out with these….

Please, remove the bullseye from Apple and let’s get some real facts in here before you spread more FUD.

1

I am going to leave all comments regarding the content of the post aside and focus on who is posting. I believe the person who posted this comment is a representative of the Apple corporation. If you look at the IP address, it tracks back to Apple Inc.  If this is so, I am very disappointed with Brian’s unwillingness to tell us who he represents. It is truly unacceptable for Apple to be doing this.

Using tactics of Guerrilla marketing are often times necessary, but it needs to be done correctly:

Brian had some very big beginner’s mistakes:

1. Mask your freakin IP address! Come on everyone know that WordPress tracks your IP.

2. Don’t use terminology that only people from the industry use, like FUD .  The Average Joe has no idea what FUD means.

3. Only use Guerrilla marketing when necessary – we are just some guys writing a blog about interesting stuff we come across and we write how we feel about it. DUDE, we are not your make it or break it point. Thanks for taking interest in us but look elsewhere.

I hope you own up to your comment and provide an explanation. Again, this is not about the content of the blog post or the comment (which is quite nasty) but rather about Brian and who he represents.

-Aryeh

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Citrix on an iPhone?? Amazing

13 11 2008

It’s really cool that Citrix is developing software to enable you to run your PC off an iPhone.

It would make my life at Payoneer easier because all the Payoneer programs run on PC. Having the access to all work programs on both platforms would really make the iPhone into a true business tool. Then maybe we would convince Payoneer to get us iPhones, oh yah I forgot you need to live in Botswana or Kenya to get an iPhone not Tel Aviv.

Hillel posted about the HTC Touch HD and it personally doesn’t do anything for me, for 2 reasons:
1. It runs Windows Mobile – big down side
2. Its all about apps! The development of apps is where it is at today and the iPhone is clearly winning by miles.

Vodpod videos no longer available.

more about “Citrix on an iPhone?? Amazing“, posted with vodpod

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Test Post From Blogo

1 11 2008

I’m using a program called Blogo to post right now. It’s a local app with a neat interface that allows me to post directly to WordPress.

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-Update: Sweet it even reads HTML






Microsoft’s “I’m a PC” vs. Apple ads – The Numbers

30 10 2008

The numbers explain it all. Way to go Mircrosoft,  $300 million dollars and what do you have to show for it?

-Aryeh

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Apple Bites Back

23 10 2008

So true.

-Aryeh

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Canceling my AT&T Plan – Keeping the iPhone

22 10 2008

On Friday, before I left the states I canceled my AT&T plan, which I signed up for to get an iPhone. I called customer support and told them I was leaving the country and I no longer needed the plan. I was told that since I was within 30 days of activation that I did not need to pay the early termination fee of $175, which I was pleasantly surprised to hear. I then went ahead and paid my bill and I was done. There was no mention of returning the phone or paying a fee. Pretty sweet deal.

Here is what I did:

  1. Signed up for a new contract with AT&T.
  2. Got a Turbo Sim to unlock the iPhone.
  3. Canceled the plan.
  4. Kept the iPhone and enjoy.

-Aryeh

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The New MacBooks

16 10 2008

To shake things up a bit, Hillel posted about Apple’s marketing, and I am posting about their technology.

Yesterday Apple announced their new line of laptop computers. I’m going to make this short.

The major aspects of the new computers are:

  1. The new LED display: A very nice and bright display with no start-up time.
  2. The design: I don’t see an added benefit of having a body made of one piece of aluminum. OK it’s a little thinner and it looks hot. The computer is also lighter. OK, maybe there are some advantages.
  3. The hardware: Not much has changed, which is a big disappointment, except of course the graphics card, which will make some people happy.
  4. The enhanced mouse pad: Deletion of the mouse button and the glass touch pad with added gestures is a  nice, interesting addition. Let’s see how the market takes it.

2 things that interested me in the Keynote:

1. Their time spent on describing the environmental features and how the new notebooks contain none of that bad stuff. I guess Apple really does care!

2. It is the first time ever that they have kept an old item in inventory once releasing a new one. You can still buy the plastic MacBook for $999. Very interesting change in the Apple Marketing Machine.

Aryeh

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